LaLiga is broadcasted in 29 countries across the North, Central and South America. The main broadcasters across the whole region are Direct TV, ESPN and Sports Max, with some LATAM and Central American countries also leveraging on the additional coverage delivered by Sky, Fox Premium and beIN Sports. All the 29 countries of the American regions benefit from the full programming featuring LaLiga championship, i.e. live matches, delays and repeats, post match HLs and sports magazines.
Source: Nielsen, LaLiga
As the official rights holders of DBR Inventory, ISG, has confirmed that Sportseen LLP was granted permission to sell Digital Billboard Replacement (DBR) inventory on their behalf from 2022-2024 for LaLiga Santander in which F.C Barcelona, Real Madrid C.F. and Atlético Madrid play as the ‘away teams’ for the South American, Central American and North American feeds.
Virtual LED perimeter advertising (DBR) allows clients to segment and specifically target North, Central and South America audiences across the live broadcast of Atlético Madrid, F.C Barcelona and Real Madrid C.F. away matches. DBR replaces the existing LED perimeter to personalise communications and target specifically North, Central and South America fans.