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Sportseen has rebranded to TGI Sport in April 2024. For more details please visit

About Us

Sportseen LLP is a specialist sales organisation established with the aim of delivering branding solutions at the very highest profile televised sports events.


Over many years Sportseen has represented governing bodies/rights holders and brands, enhancing the opportunities that exist around live sports and millions of engaged viewers. In the simplest of terms we bring brands and these leading rights holders together and connect with the audience.


Sportseen has operated globally since 2006 and has established itself as the number one agency of its genre in the UK. Key individuals within the agency boast in excess of 70 years’ experience in this specialised market.

Our Partners

We are proud to have initiated and delivered in excess of 1000 fixtures across football stadiums, international rugby venues and cricket grounds.  From Wembley to the WACA and BT Murrayfield to the Maracanã.

Perimeter Advertising in its many forms is a proven and effective way for brands to communicate directly with a captive audience, in any country speaking any language at major sports events.

The recent phenomena of LED Advertising Systems have given this form of media a more sophisticated edge. Where available, LED signage offers brands the vehicle to produce creative messages and animations for delivery across the entire perimeter of the playing area. This has proven particularly effective at UK International Rugby Union venues where, as one of the last remaining events delivering LIVE network television, brands have been quick to capitalise.

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